shuyangxianshiquanguowenmingdehuamuzhixiang，huamuzhongzhilishiyoujiu。jinnianlai，gaixiangaoduzhongshihuamuchanyefazhan，lizhengjiangshuyangdazaochengzhongguohuamushengchandiyixian，chuangbaiyijihuamuchanyejiqun。muqian，quanxianhuamuzhongzhimianjijin50wanmu，zhongzhihuamu5dalei3000yuzhong，quanxiangongyouhuamucongyerenyuanyue25wan，nianshixianhuamuchanzhi52yiyuan、shixianhuamuxiaoshoue（hanhuamuwangluoxiaoshou、huamudianshangxiaoshou）85yiyuan，shijiangsushengzuidadehuamushengchanxian，yeshiquanguozuidadehuamuzhuchanquzhiyi。dangheguojialingdaorenhujintaotongzhi、xijinpingtongzhiyexianhouqinlinshuyangshichahuamushengchan。
提档升级，家庭园艺占主流
“womengongsizhuceziben1000wanyuan，yongyou1500muhaitangfanyujidi，zhuyaocongshiguoneiwaiyoulianghaitangpinzhongdeyinzhongfanyu、chanyehuazaipeiheshifantuiguang。xianyou60yugehaitangpinzhong、300wanzhumiaomu。”zaiweiyushuyangliujizhendejiangsujinhaitangnongyekejiyouxiangongsi，fuzerenwangshilinggaosubizhe，gaigongsinianchanmiaomu100wanzhu，nianchanzhi1500wanyuan。
shuyangxianweishujihujianjunrenwei，zuodazuoqiangchuantongdehuamuchanyetese，shicujinquanxianhuamushichangfanrongdezhongyaobuzhou，yeshijinyibutisheng“huamuzhixiang”pinpaideyoulizhuashou，gengshiquanxianhuamuchanyekechixufazhandedongliheyuanquan。
huamuchanyeshishuyangdefuminchanye。yiwang，gaixiandehuamupinzhongshao、guimoxiao，nanyixingchenggengdadejingzhengyoushi。jinnianlai，shuyangyitidangshengjijiayibuban，chongfenfahuilongtouqiyedeyinlingzuoyong，dalifazhanyoushitesenongye，tongguolongtouqiyedaidong、jidizhicheng、nongmincanyudemoshi，youxiaocujinnongyezengxiao、nongminzengshou。tongshigaixianhaihenzhuachanyeduiwaizhaoshang，fenbieyinjinsanyeyuanlin、zhixinyuanlin、taiheyuanlindengyipizhandi3000muyishangdedaxinghuamuqiye，qizhongsanyeyuanlinyijiancheng1wanmuguimojushujidi。sutai（shuyang）huamuchanyeshifanyuanguihuamianji3100mu，yiqijiancheng12.6wanpingfangmiwenshi，zhuyaopeiyuguanshangleichuidiaozhiwu、mubenhuahui、qiugenhuahuiyijilanhua、dujuanhua、yujinxiangdenggaoduanhuahui，nianchanliangda200wanpen。erqiguihuazhandi2000mu，zhuyaocongshixinpinzhonghuamuyanfajitaiwangaodanghuahuiyoumiaobendigongchanghuashengchan。yujiyuanququanmianjianchenghou，niankeshixianchanzhi6000wanyuan。zaipilinsutaihuamudeduoroupeizhiyuanguihuayongdi400mu，zhuyaochengzaiduorouzhiwudeshengchanpeiyu、pinzhongyanfa、pilingxiaoshoudeng，yiruzhudianzishangwuqiye9jia，quanbujianchengyunyinghou，niankepeizhiduorouzhiwu3000wanzhu，niankeshixianchanzhi5000wanyuan，daidong400yurenjiuye。muqian，gaixiandeduorouleizhiwupinzhongda300yuzhong，nianxiaoshoueguoyiyuan，chengweihuamujiazuzhongyouyixinshengliliang。
gaixianhaiweiraoxianxiangyishanggandaoliangcedalifazhanhuamushengchan，jinnianlai，zhongdiandazaolejinghugaosu、xin245shengdao、xin205guodao、suqiandadao、xin344shengdaoliangcelianpianguimohuamujidi。muqian，quanxianhuamuzhongzhipinzhongzhuyaoyoujushu、haitang、guangyulan、luanshu、gaogannvzhen、yinghua、guazihuangyangdeng，bingxingchengleyishuzhuangpenjing、ganhua、penzaijiajieguihua、huamudianshangweizhudedifangtesechanye。jianshezhongguoshuyangguojihuamucheng、shuyanghuamudashijie、zhouquanpenjingshichang、xinhehuamudianshangshifanjie、xinhehuamudianshangcaigoujididengshiyugedaxinghuamujisanshichangjizhongxin；yongyoushengneishoujiashangshihuamuqiye———subeihuahuiyijiyipidaxinghuamuzhongzhiqiye，qizhongdantizhongzhimianjichao1000mu、3000mudehuamuqiye（dahu）fenbiewei24hu、5hu；yongyouguojiayuanlinlvhuayi、er、sanjizizhiqiyefenbieda5jia、25jia、50jia。
品种转型，科技创新促增收
“guoquwomenzhongzhichuantonghuamu，muchanyejiuwanyuan，xianzaigaizhongzhiduorouleizhiwu，muchanxiaoyinengdadao10duowanyuan。”zaizhaxiazhen，huamujingyinghujiangweishuo，suiranguanliqilaibijiaofeishi，dantongyangyikuaidi，shouruqueduodeduo。
jiangweidezhuanxingzhilushishuyanghuanongzhuanxingdeyigesuoying。zaishuyang，zhudaohuanongdezhongzhimoshizhengzaiqiaorangaibian。xiangmuchanyaoxiaoyi，zaicuntucunjindeshuyang，huanongdesuanpandadegengkuai。
shuyangzuoweiwoguonanhuabeimuzhongzhuanzhan，chongfenfahuiqiquyuyoushi，youzhenduixingdiyinjinnan、beifangxinyoupinzhong，xuanyuchushihegaixianhuanjingdeyouliangpinzhong。“zheixieduoroudoushiwomenzijipeizhide，youdeshiyongzhongzi，youdeshiyongyepian。”yanjizhenqiuyimeiduorouzhiwuyuandianzhurongjiangaosubizhe，muqiantaheqizizhongqiuxiangjingying12gesuliaodapeng，zhongzhi3000duopingfangmi40duozhongduorouzhiwu，tongguowangshangxiaoshou，qunianxiaoshoushouruchaoguo200wanyuan。rongjiansuanleyibizhang，yiwangzhongzhilvhuahuamu，muchanzuiduo2wanyuan，xianzai，tapeizhideduorouzhiwuyoujin70gepinzhong，yibanderujiwawa，yipenpifajia2yuan，yigedapengnengshourushiwanduoyuan，zuihaodeshijiansinuowa，meizhugaodayibaiduoyuan。tongyangxinkuyinian，nianshourunengzengjia100duowanyuan。
herongjiantongyangjingmingdehaiyougengweizhen“yimuyuanyichang”delaobanwuxingyan，tazaidapenglizhongzhichunzhiqiji、businiaojindeng20duozhongduorouzhiwu，pingjunmeizhudechengbenzai7dao8yuan，jingguosangeyuedepeiyuhou，nengmaidao20duoyuan。gengweizhendangweishujisongyanfeigaosubizhe，weiyugaizhenjingneidejiangsusanyeyuanlinyouxiangongsizhongzhijushu4000mu80wanzhu，xiangbiyuzhongzhiputongmiaomu，shourunengzengjia30%yishang。
congcaogenchuangyedaowanzhongchuangxindetuibian，xuyaoyingjianheruanjiandezhicheng。gaixianzaiqunianjianchengzhandi3000mudesutai（shuyang）huamuchanyeyuandejichushang，jinnianyouzaigengweizhenjianshelezhandi420mudeduorouzhiwujiatingnongchangjiqun，nianchanzhidadao2000wanyuan。zaizhangjijiedaojianshede100mudexianqiehuashengchanjidi，muchanzhidadao6wanyuan。
dazhongchuangye，wanzhongchuangxin。kejichuangxinshishuyangxianhuamuchanyezuodazuoqiangdejichu。gaixianjijiyindaoxianxianghuamukejirenyuan、longtouqiyefuzeren、huamuzhongzhidahudengkaizhansheshihuamufanyu、jiajie、litijiantao、rongqiyumiao、zaoxinghuamu、shuzhuangpenjing、mingteyouxinpinzhongzaipeidengpeixun，taotaishengzhangman、guanshangxiaoguocha、xiaoyidixiadelaopinzhong，yinjinshiyingxingguang、jingguanxiaoguohao、kejihanlianghejingjixiaoyigaodepinzhong。yituokejijigouzuohaohuanongpeixunhe“kejiruhugongcheng”deng，shenrucuntou、huaputiantou、huanongjiazhongzhuahaozhidaopeixun，bingkaizhanziyuanbaocunyuzhanshi、kuofan、peixun、tuiguangshifandenggongzuo，xianhouyinjin、peiyuhuamuxinpinzhong40yuzhong，quanxianhuamupinzhongyifazhandao3000yuzhong。
销售转变，借网变脸拓渠道
zuijin，xinhezhendayingcunliuzhuangzu76suidedanyupeilaorenyibuxiaoxinchengle“wanghong”。tazixuekaiwangdian，budanhuishoujipaizhao，haihuishangchuanbaobei，yinianhaizuochushijiwanyuandexiaoshoue。“quanwangzuilaodedianzhu”，danlaode“yizhishan”shengguole“wuzhishan”，“zhengqunianxiaoshouetupo20wanyuan！”danlaoxinxinmanman。
zaishuyang，huamuxiaoshoudexingshizhengzaiqiaoranzhuanxing。
“zuichushitilanxiaomai，houlaishiqizhezixingchewaichuxiaoshou，youfazhandaokaizhejiaochechuqugaogongcheng，xianzaishihulianwangxiaoshoule,yihouzaichuxianrenhexiaoshouxingshi，doushiyiliaozhizhong。”shuyangzhimingde“huamudawang”———subeihuahuigufenyouxiangongsidongshizhanglishengshenyouganchudishuo。2014nian8yue8ri，lishengdegongsizuoweiguojiajinongyelongtouqiyezai“xinsanban”chenggongguapaishangshi，chengweijiangsushengshoujiaguapaishangshideyuanlinqiye。jinguanruci，kuaisubianhuadexiaoshoumoshi，rengranglishenggankaiwanfen。
“dianzishangwufazhanjishuyanggeleitesechanyedailailefazhanxinjiyu，zhanchi‘hulianwang＋’，jifaquanminchuangyedereqing，cujinlechanyezhuanxingshengji，zhutuilexianyujingjiyouhaoyoukuaifazhan。”shuyangxianweifushuji、xianzhangbianjianjunshuo。
renkoubuzu3000rendexinhezhenzhouquancun，zaiwaijieyougexiangliangdemingtou———zhongguohulianwangpenjingdiyicun。zhouquancunshishuyangdehuamufayuandi，jinnianlaidianshangfazhanhonghuo，quancunzichande400duozhongmiaomulvzhihuahuijibenshangdoushitongguohulianwangpingtaishouwangquanguogedi。youlianggeshuzihennengshuomingwenti，zhouquancundenonghushuwei631hu，quancunkaidewangdianjiuchaoguo560jia。
jutongji，zaiquanxian3wanyujiawangdianzhong，yueyou80%dewangdiancongshihuahuimiaomujipeitaowupinxiaoshou。shangpinzhongleicongzizhong、shumiao、xianhua，daoganhua、penjing、zicai，yingyoujinyou。yongaliyanjiuyuandehuashuo，jiushi“taobaoshang20%dehuahuimiaomuleimaijiajizhongzaishuyang”。
2015nianshuyangquannianwangshangjiaoyietupo65yiyuan，kuaidifahuoliangda5500wanjian，pingjunmeitianchao15wanjian，zhanquanshiyibanyishang；2016nianshangbannianwangluoxiaoshoueda62yiyuan，kuaidiyewuliang3464wanjian，tongbizengzhang124.9%。gaixianyu2015nian4yuebeiguojiashangwubu、caizhengburendingwei“guojiadianzishangwujinnongcunzongheshifanxian”，gaixianyanjizhenyanxiacun、xinhezhenxinhuaicunhezhouquancunbeipingdingwei“jiangsushengnongcundianzishangwushifancun”。gaixianxinhe、yanji、miaotou3gezhenhuoping“zhongguotaobaozhen”，xinhuaicun、yanxiacun、miaotoushequdeng22gecunhuoping“zhongguotaobaocun”。
yibianshihulianwangshangdehonghonghuohuo，yibianshizhuanyeshichangdeshengjibobo。zaishuyang，xiaoshouxingshideduoyangxing，ranghuamuchanyechengweiyiduomeilide“xiangyanghua”。zaizhongguoshuyangguojihuamucheng，bizhelejiedao，gaixiangmuzhandi1000mu，touzi2yiyuan，shijihuamuzhanxiao、xinxijiaoliu、dianzishangwu、zhiwujianyi、wuliudenggongnengyuyitidetedaxinghuamushichang。muqianjinzaishuyangguojihuamuchenglicongshihuamushengyideshanghuyoujin1500jia。tamenbujincongshishitimenmianxiaoshou，haitongguotaobao、weixindengwangluoxiaoshou。
jiezhujieqingpingtaijiashenduiwaijiaoliu，shizhongshishuyangtongguohuamujiezhanshidiyuwenhuadezhongyaotujing。jinnianlai，shuyangyixianhoujubanlesanjie“zhongguo·shuyanghuamujie”、liangjie“zhongguojingpinpenjing（shuyang）yaoqingzhan”ji“shoujiezhongguopenjingzhizuobisai”deng“guozihao”dehuamupenjingzhanhui，youxiaoditishenglehuamuchanyejishuyangdeyingxiangli。benjiehuamujiejiaozhiwangjieguimogengda，pinweigenggao。qizhong，yinianyidude2016nianzhongguoshuyanghuamujiaoyibolanhuilianheleshanghai、zhejiang、jiangsu、shandong、anhuidengquanguojin20geshengfendemiaomuqiyecanzhan，tuichuzhanweijin3000ge，cicihuamujiecanzhanshangbaohanmiaomuhuahuilei、jiatingyuanyi、penjingzicai、jingguanzicaijixiangguanqiye。
yihuaweimei，guangjiaopengyou，chuangzaomeihaoshenghuo；yilvxingye，gongmoufazhan，shixianhulishuangying。congmaihuamudaomaihuajing，huamuyulvyoulianyin，zhanchihulianwang……rujin，shuyanghuamuchanyelianzhengzaibuduanyanshen，baiyijichanyejiqunhuolibengfa。
