苗木价格从高端到亲民
“‘darezhihoubiyoudaleng’，zheishishichangguilv。”womenlaidaolexincunyinxingchanyekaifaquxinercunmiaomujingjirenzhuochangyongdebangongshi，tadiyijuhuajiuzheiyanggaosuwomen。
zhuochangyongcong2000niankaishicongshiyinxingmiaomuxiaoshou，zheiqijian，taqinshenjinglilemiaomuxiaoshoude“huihuangsuiyue”，yeyingjiezheshichanghanliudechongji。“yiqianyiwofengdixiaowangsichuan、zhongqing、beijingzheijigediqu，jinianxialai，zheixiediqudexuqiuliangbaohe，xindeshichangkaituobuzu，shijiagexiajiangdezhuyaoyuanyin。”
禚昌永介绍，以前米径30公分的银杏树，价格一度暴涨到五六万元一棵，树形好的甚至可以卖到十多万元，现在也就2万元左右，米径12至25公分的主流绿化树种，价格平均下跌60%左右，目前价格比较稳定。“这才是合理的价格，符合大众的需要，以前的价格总觉得不正常。”禚昌永说，“以前的价格既有对银杏知名度的认可，也存在一些人为的炒作因素。2008年我们的银杏树卖到奥运会，2010年卖到世博会，那时候针对的都是高端客户，价格高，但市场狭窄。银杏树价格合理回归后，作为绿化树种走进了寻常百姓家，价格下来了，销量反而上去了！”
市场开拓从自发到自觉
wushiyongshitanchengxianzhongfangzhenren，congshimiaomuxiaoshouyijing5nianduole。bujiuqian，tazaifujianquanzhoudemiaomushichangzulinleyigementou，jianggezhongguigedeyinxingmiaomulalemanmanyichezuoweiyangpinjinxingzhanshi。
yuanxiaoshoudijingyingzheguoduyunji，bipozhebushaorenwaichukaituoxindeshichang。tanchengxiandayueyou6000mingmiaomujingjiren，tamenzounanchuangbei，zaiquanguojihusuoyoudechengshidousheyouzhanshihexiaoshouwangdian。“suiranjiagexialaile，danxiaoliangshangqule，boliduoxiaoba。”wushiyongshuo。
wushiyongdehuazaizhuochangyongneilidedaoleyinzheng。jujieshao，zhuochangyongsuozaidexincunyinxingmiaomujiaoyishichang，xianzaiyitiandayueyou200cheyinxingshuxiaowangquanguogedi，jibenhe“huihuangshiqi”chiping。“zheihaishizaixinshichangkaituoganggangqibudeqingkuangxia，guoduanshijian，zoulianghaihuichixushangsheng。”zhuochangyongxinxinmanman。
duiyuzheixieyanjiekaikuodemiaomujingyingzhelaishuo，shichangkaituokebujinjinshizounanchuangbei，yebaokuoliyonggaokeji。“wokaitongleweixinqunheweibo，xianzaiwodeweixinqunyoujibairen。”zhuochangyonggaosujizhe。zaitanchengxian，liyongweibo、weixinpingtai，bayewuquan、pengyouquanbianchengshangwupingtaide“weiyingxiao”moshi，shoudaoyuelaiyueduodemiaomujingjirenqinglai。“miaomuxiaoshouhaozhuanyudahuanjingyouguan，yeyuxianlifuchiyouhendaguanxi。”zhuochangyongshuo。
为将银杏苗木产业从线下实体商业街区向网络商业街区扩展升级，郯城县借鉴电商网销模式，投资300多万元建设了银杏苗木电子交易平台，实现网上实时交易和信息的全国共享。除此之外，该县还通过连续举办银杏节会、银杏学术研讨会、银杏产品交易会等形式，邀请专家学者和全国各地的客商来参观考察，为银杏产业发展“把脉问诊”，添砖加瓦。
隐形市场从起伏到平稳
suiranmuqiandejiagexiangduiwending，danshifouhuijixuhuiluo？mianduijizhedezheiyiyiwen，zhuochangyongshuo：“yinggaibuhui。congmuqiandeshichangqingkuangkan，yinxingshujiagezhengzaihuinuan，wenzhongyousheng。”
zhuochangyongdediqilaiziyutaduishichangxingqingdezhangwo。tanchengshiquanguosidayinxingchanquzhishou，shangshiji90niandaiyinxingguojiage“huangjinshijian”，tanchengyinxingshudaliangzaizhong，20nianhouyijingzhangcheng15zhi25gongfendezhuliulvhuashuzhong，bingqieshuliangzaiquanguozhanyoujueduiyoushi，jibenkeyishuozhangwoledingjiaquan。zaijiashangguojiaduishengtaijianshedezhongshi，jiuchenggaizaohechengzhenhuakuaisutuijin，zhongzhangqilaikan，yinxingmiaomudexiaoliangjiangchixuzengjia，jiagejiangweichizaixianyoushuipingbinglveyouhuisheng。
xingzouzaitancheng，suichukejiandeyinxingyuansugaosuwomen，yinxingyihezheizuochengshirongweiyiti。wulunyangguangcanlanhaishifengshuangyuxue，wulunnikanjianhaishimeikanjian，yinxingshuyirujiwangditinglizaineier。
