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换个角度看待花卉产业低迷

   2015-01-07 840
核心提示:当一个行业出现了危机的时候,其实也可能意味着迎来了新的转机,蕴含着其他商机。2012年年底中央出台八项规定,花卉集团消费、年宵花销售大受影响,花卉从生产到销售的行业各路人士纷纷惊叹“寒冬来了”,花卉产业仿佛出现了从未有过的巨大危机。然而,这仅仅是危机吗?这应该也是花卉产业转型升级的一次契机,是推动花卉产业转向正常的终端消费的巨大动力。

    dangyigexingyechuxianleweijideshihou,qishiyekenengyiweizheyinglailexindezhuanji,yunhanzheqitashangji。2012nianniandizhongyangchutaibaxiangguiding,huahuijituanxiaofei、nianxiaohuaxiaoshoudashouyingxiang,huahuicongshengchandaoxiaoshoudexingyegelurenshifenfenjingtan“handonglaile”,huahuichanyefangfochuxianlecongweiyouguodejudaweiji。raner,zheijinjinshiweijima?zheiyinggaiyeshihuahuichanyezhuanxingshengjideyiciqiji,shituidonghuahuichanyezhuanxiangzhengchangdezhongduanxiaofeidejudadongli。

 

  jinjinian,wangshanghuadian、huahuidianshangshichangzhujianxingqi,hulianwangsiweiqiaoranshenruhuahuichanye,huashijianpaodaohuahuishichangmaihuasongqinrenpengyouzheizhongfangshiyijingluowu,qitafeihuahuixingyededianshangyikaishijinruzheigexingye,huahuiqiyejianghetamengongtongpinqiangzheigejudade“dangao”。

 

  youzhongduanxiaofeiquntijiegoudegaibian,daoyunyonghulianwangsiweiyingxiaohuahui,gezhongxinxingtaidechuxianyifuyuhuahuichanyegengduoxindehanyi。zaichanyezhuanxingshengjizhishi,huahuishengchanjingyingzheyouqishizhongxiaoxingqiyehehuanongxuyaozhongxinshenshihuahuichanye,congquanxindeshijiaokandaizheigechanye,cainengcongdiguzhongzouchulai,zaixinshidaiyongxinsiwei、xinfangshituozhanshangji,fazhanhuahuichanye。

 

  互联网将成为花卉营销主要平台

 

  jituanxiaofei、nianxiaohuaxiaoshoujinliangniandafuxiajiang,shijishangyeshizaidaobixingyerenshijiangmuguangtouxiangzhengchangdelingshouzhongduan。yuanlaidexuqiujiegougaibianle,jiuyaoxunzhaobingchuangzaoxindexuqiu。hulianwangjiushizuijiadexuqiupingtai,yinweidangjindexiaoshouxingshishi“gukedouzaiwangshang”。

 

  wanggouxianhuazengsongqinrenpengyou,fangbian、kuaijie、shengshi,tongqitachanpindewanggouyiyang,yichushibianjinjinzhuazhulegukedexin。wangyezhizuojingmei、neirongfengfu,kexuanzedeyudida,maijiayumaijiakepinfangoutong,zheixieyoudianranggukecongxuangoukaishijiuyouyuyuegan,yinci,dianzishangwumoshizhujianjinruhuahuilingshouxingyeshibirande。

 

  jutongji,dangqianwangshanghuahuilingshouguimoyue40yiyuan,qizhong,taobaozhan74%,tianmaozhan18%,jingdongzhan3%,qitapingtaizhan5%。congkaishifazhanzhijin,zengzhangsuduhenkuai,nianzengsuchaoguo50%。jinliangnian,xiaopenzaixiaoliangzengzhang,qizhongwanggouzengliangzhanlehendabili。

 

  wangshanghuadianruyuhouchunsunbanbuduanyongxian,youxieyijingxingchengdapinpai。“aishangxianhua”shimuqianguoneijiaozhuanyedexianhuakuaidipeisongwangzhan。jinnian2yue14riqingrenjie,“aishangxianhua”jubanleguimokongqiandewangluoyingxiaohuodong——“aicongheerlai”helanyujinxiangzhisonghuodong,conghelanjinkou50wanzhiyujinxiang,3tianshijianjiuquanbumaiwan。yunnanchunwuzhijituanjinjinianzuchengleshiliqiangda、pinpaiyoushimingxiandehuahuichanyezhongduanwangluo。jinniannianchu,chunwuzhiwangluohuadiantuichu“huayangshenghuo”huodong,meizhoutuisongyikuanzhuanweijiating、bangongshishejidexianhuachanpin,dadatigaolechanpinzhongfugoumailv。

 

  youxiexingyerenshiduihuahuidazhongxiaofeishifendanyou,qishizhuyaowentibushigoumailibuqiang,ershiquefa“jiediqi”deyingxiaopingtai,quefaduihuahuixiaofeideyouxiaoyindao。daduoshuhuadianli、huahuishichangli,shangjiashuobuchuhuahuidehanyi、huashudeyiyi,yeshuobuchugengjutidelvzhihepenhuadeyanghufangfa,maihemaizhijuxianzaisongli、jiandanzhongyangdedicengcishang。ranerzaiwangdianshang,renmenkeyilejiefengfudehuahuiwenhua,jieshou“xianhuabuzhishiqingganbiaoda,gengshiyizhongshenghuofangshi”delinian。tongguozheizhongduofangxiang、duocengcidexiaofeiyindao,dajianqilaideshigengguangfandeyingxiaopingtai。

 

  资本进入将为产业提供坚强后盾

 

  yizhiyilai,woguojingjigaosuzengzhangxiyinlegeluzibenjinrugexinggeye,danzaihuahuichanyefangmian,tou、rongziqueshige“laodanan”。ranerjinjinian,zheizhongxingshiquezaizhujiangaibian。chanyexiandaihuachengdudetigao、zhongyanghegejizhengfudezhongshiyuguli,yinqigeluzibendeguanzhu,zibenjinruhuahuichanyejianghuiyuelaiyueguangfan。

 

  dangqianwoguohuahuichanyefazhanshitouqiangjing,shibajiesanzhongquanhuibameilizhongguojianshezuoweishengtaiwenmingjianshedeyigemubiao,zheiyebiaozhizheduihuahuichanyetichulegenggaoyaoqiu。jinnianzhongyangyihaowenjiantichu,yaozhichifuhetiaojiandenongyeqiyezaizhuban、chuangyebanfaxingshangshi。zheixiedoushiyindaozibenjinruhuahuichanyedeqiangyoulixinhao。

 

  zaiyinxingfangmian,huahuichanyeshiyinxingyuanyizhichiyutourudexingye。pingjiezhengfuduixiandainongyededaliduzhichi,yinxingzaichuangxindizhiyazhidu、yinrudanbaohebaoxiandengqitajinrongjigougongtongcanyudengfangmiandouzaizuozhenuli。danyinxingduihuahuiqiyeshenqingdaikuanyetichuleyidingtiaojian,huahuiqiyeyaoyouzijidetese,yaoyouhexinjingzhengli,yaozuodejingerzhuan,yaobazichanzuoshi,guifancaiwuguanlideng,zuiguanjiandeshiqiyeyaoyouzishenshilihechengzhangxing,zheiyangdeqiyecainengdedaoyinxingdeqinglai。

 

  xintuoyeyezaikanhaohuahuichanye。cong2013niankaishi,zhongjiantouxintuoyusenhezhongyekaizhanlecongrongzidaoguquandequanfangweihezuo,qudelelianghaodeshehuifanxianghetouzizherentongdu,chengweizibenyuchanyejiehedechenggonganli。xintuogongsiketigongchuantongjinrongfuwu,xiyinshehuizijinzhichihuahuichanye;zhichibinggouzhongzu;zuochanyedejinrongfuwushang,zaichanyeshangxiayoutigongyanshendejinrongfuwu。

 

  zibenshichangzaituijinhuahuiqiyegaizhishangshifangmianzaoyiyousuodongzuo,dongfangyuanlin、zonglvyuanlin、pubangyuanlin、hongyuehuahuidenglongtouqiyeshangshijishimingzheng。jiezhuzhaiquanshichang、fazhanxinsanban、chuangxinrongzidengduocengcizibenshichangtixi,keyiweihuahuiqiyetigongduoyuanhuaderongziqudao。jinnianzhongyangyihaowenjianzhongduizibenshichangjizhengquanqihuojingyingjigoudefuwunenglitichulejutiyaoqiu,zheikejinyibucujinzibenshichangyuhuahuichanyeduijie。

 

  花卉文化推动产业发展不可或缺

 

  jinniandijiujiezhongguohuahuichanyeluntandenianduzhutishi“ranghuahuizoujinqianjiawanhu”。neime,jiujingzenyangranghuahuizoujinqianjiawanhuni?chuanbohuahuiwenhuashizhongyaofangmianzhiyi。huahuiwenhuadeguangfanliuchuan,duicujinhuahuixiaofeikeqidaobukehuoquedezuoyong。

 

  huahuichanpinjuyouyidingdutexing,jishiwuzhixiaofeipin,youbaohanzhefengfudejingshenhewenhua。yindaohuahuixiaofei,yaocongxuanyanghuawenhuakaishi。

 

  zaishitihuadian、huahuishichangli,shangjiazhiyanbabadipanzhegukemaihua,danhenshaonengshuodeshanglainazhonghuayoushenmewenhuaneihan,zhixiangzhemaichuqujiuwanshi,quebuxiangzenmeconghuawenhuarushoutuixiaohuahui。

 

  wangluoxiaoshoupingtaiweizhanshihuahuidejingshenwenhuaneihantigonglejudakongjian。yizhonghuahuilaiyuanyunaer,gujinmingrenguanyuzheizhonghuadeshanghuaqushi,tayoushenmehuayu,kejietachuandishenmeyangdeganqing,tazenmezhongyang,dengdeng,doukeyizaizheigekongjianliwuxianzhanshi。chuanbohuawenhuadetongshi,jianliqilaidejiangshiyizhongmeihaodeshenghuolinian。genjuhuawenhua,haikechuangzaochuhenduohuahuichanpin。zheixiedoucijizhegukedegoumaishenjing,huawenhuayincihuichengweiyindaoxiaofeidezhuyaotuidongli。

 

  huahuishiyonghehuahuilvyoushihuahuiwenhuadezuchengbufen,youcixingchengdechanyezeshihuahuichanyeliantiaodeyanshen,juyouguangmingdefazhanqianjing。yunnandeshiyonghuahuichanyexianyifazhanderuhuorutu,quanguogedizaimeigejijiedouyoubushaohuahai、huazhan、huajiekegongrenmenguanshang、youwan,chuangzaodejingjijiazhidoushixiangdangkeguande。huahuiyishuzhutigongyuan、huahuilvyoushangpin、huahuixiuxianyangshengdeng,yejidadilazhanglehuawenhuachanyelian,shihuawenhuayuhuahuichanyejinyibushenduronghe。

 

  huahuichanyezhuanxingshengjizhiji,xinxingtaidechuxianjiangcushilongtouqiyexunzhaogengduo、genghaodejiyu,cushizhongxiaoqiyezhongxindingwei、zhaozhunfangxiang。

 
标签: 花卉产业
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